SCHEELS Card Customer Booth

The Challenge: Create an area within SCHEELS stores that acts as both an all-in-one location for current and prospective SCHEELS card members, and stands apart from the rest of the many eye-catching attractions contained within the store.

The Solution: We needed a design that allowed enough space for current card holders to find information on upcoming cardmember-specific promotions and sales, as well as a place for potential cardholders to be drawn to. We accomplished this by creating a larger-than-life “tree house” booth, which fit with the many outdoor activities that SCHEELS supports, and also acted as a memorable location for customers to gravitate to.

Created while employed at Hawkeye.

Categories: Customer Engagement | Custom Fabrication